Aldea
A Global Network for Women
Current Scenario
Covid-19 has resulted in people spending a lot of time together at home.
1 in 3 women face violence.
Over 1.4 billion women worldwide face violence over their lifetime.
Many women do not the opportunity to access professional help when facing violence.
Many women do not have a good support system.
Problem Statement
Existing methods for women to get help are too complicated.
Research Insights
Women crave a support community and want to interact with others more.
Many women facing violence don’t know where to get help.
NGOs want to reach more people and help them advocate.
Healthcare workers need to connect to demand for better policies.
85% women in the survey (68/80) said they experienced violence.
Some countries' laws dictate only government hospitals can conduct forensic exams.
Survey regions highlighted
Design Opportunity
No platforms exist that simplify the system and ease interaction.
Current System
Individual enquiries
Proposed System
Unified platform
Existing process
Long and tiring
Hard to contact people
Uncomfortable to discuss trauma with a stranger
New process
Easy access
Global contacts
See profile before interacting
Scope
Approximately 2.6 billion women smartphone users in the world.
Ideal process
An app based online platform for women worldwide to network, provide support through mentorships and connect with NGOs.
Stakeholder Service Blueprint
User flow
Support flow
Solution
A gamified platform for women worldwide to network, provide support, mentorship and get help. Gamification helps motivate users to accomplish their goals.
The following components help have a higher impact on the community by increasing intrinsic motivation and social engagement.
Motivation:
Teamwork, emotional connection.
Teamwork, emotional connection.
Structure:
50 pts for sharing. 100 to register.
50 pts for sharing. 100 to register.
Game elements:
Points, levels and badges to engage in beneficial behavior.
Points, levels and badges to engage in beneficial behavior.
Point systems:
Feeling of meaning, purpose and a sense of progression.
Feeling of meaning, purpose and a sense of progression.
Badges:
Tap into the need for accomplishment and reward.
Tap into the need for accomplishment and reward.
Leaderboards:
Appeal to the need for social status and influence.
Appeal to the need for social status and influence.
