Vistera
Sustainable indoor gardening
Duration:
4 Weeks
Problem statement
With 30% of food lost or wasted, 1/3 of the food system’s environmental impact happen without feeding anyone.
Research insights
By 2050, the current food system will need to feed 3 billion more people worldwide while reducing net emissions to align with the targets set in the Paris Agreement.
Agriculture produces around 25% of the greenhouse gas emissions.
Agriculture occupies over 40% of the Earth’s land.
Disruptions from climate change-related disasters and recently, from COVID-19, can lead to lower production and more food insecurity.
Growing concern of chemicals & pesticides used while growing produce.
Most people want to grow produce but don’t have the knowledge or time required.
The Solution
A low cost indoor food growing system that requires minimal space.
User Segment
Middle-working class people in urban cities who’d like to grow their own produce.
Health conscious people who do not want produce sprayed with pesticides.
Parents concerned about the foods their children consume.
User Requirements
Ease of use
Easy to maintain
Aesthetically pleasing
Quick setup
Modularity
Suitable for apartments
Kano Model
Ideations
Final concept
